Tag Archives: copywriting

Keep Your New Year’s Resolutions!

At the dying of the year I succumbed to the temptation to run one more half marathon: the cleverly billed Last Chance Half Marathon. One of the reasons was that I wanted to deliver on my half-forgotten resolution to run four half marathons in 2017. After the race, I had no regrets. It was a beautiful…
Read more

5 Ways to Get the Most Out of Expert Interviews

Insights from subject matter experts (SMEs) can add immeasurable value to your content. But interviewing SMEs can be a fraught process. They’re busy doing whatever it is that made them a sought-after SME in the first place, so you don’t want to waste their valuable time. You also want to make sure the interview gives…
Read more

How to Avoid the Random Content Trap

Publishing great content has become necessary to attract and engage clients and customers. But what is great content? For many companies, the common prescriptions for how to improve their game may not be all that relevant. Your content needs to be creative…timely…interactive! Creative, timely, interactive content of course won’t hurt. But when your budget is…
Read more