Category Archives: CONTENT STRATEGY

Keep Your New Year’s Resolutions!

At the dying of the year I succumbed to the temptation to run one more half marathon: the cleverly billed Last Chance Half Marathon. One of the reasons was that I wanted to deliver on my half-forgotten resolution to run four half marathons in 2017. After the race, I had no regrets. It was a beautiful…
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Don’t Crash the Plane: 4 Content Challenges

Earlier this month, I was featured in a profile highlighting the soaring demand for content strategists. Not all companies need a content strategist—if your digital presence is minimal and content is not an effective strategy for establishing your expertise or for acquiring customers, you can get away with a site that’s little more than a…
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5 Ways to Improve Your Editorial Content Strategy

As content strategists, we don’t like to talk too much about editorial management—it reminds us of the days when we were relegated to the role of writer or editor without a say about how content aligns with the company’s strategic objectives. Content is the verbal alter ego of UX and can’t be sketched out as…
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How to Avoid the Random Content Trap

Publishing great content has become necessary to attract and engage clients and customers. But what is great content? For many companies, the common prescriptions for how to improve their game may not be all that relevant. Your content needs to be creative…timely…interactive! Creative, timely, interactive content of course won’t hurt. But when your budget is…
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