Category Archives: content development

Keep Your New Year’s Resolutions!

At the dying of the year I succumbed to the temptation to run one more half marathon: the cleverly billed Last Chance Half Marathon. One of the reasons was that I wanted to deliver on my half-forgotten resolution to run four half marathons in 2017. After the race, I had no regrets. It was a beautiful…
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5 Ways to Get the Most Out of Expert Interviews

Insights from subject matter experts (SMEs) can add immeasurable value to your content. But interviewing SMEs can be a fraught process. They’re busy doing whatever it is that made them a sought-after SME in the first place, so you don’t want to waste their valuable time. You also want to make sure the interview gives…
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