Insights from subject matter experts (SMEs) can add immeasurable value to your content. But interviewing SMEs can be a fraught process. They’re busy doing whatever it is that made them a sought-after SME in the first place, so you don’t want to waste their valuable time. You also want to make sure the interview gives…Read more
About: Lisa Farino
I'm a writer and editor who enjoys communicating complex technical, medical, and scientific concepts in a way that's clear, accurate, and accessible to a broad audience. I also love helping startups wow customers and woo investors. As a freelance writer, I have written for a variety of publications including Microsoft's MSN Health, The Seattle Times, and E! Magazine. My M.A. in Professional Writing is complemented by an undergraduate degree in biology and a strong background in mathematics. As an adjunct professor at Seattle University, I taught technical writing to senior engineering students.
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